PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN LAYANAN UANG ELEKTRONIK SAKUKU PT. BANK CENTRAL ASIA, TBK KCU CIKARANG

  • Kevin Anarjia Institut Bisnis dan Multimedia ASMI
  • Jones Zenas Rante Institut Bisnis dan Multimedia ASMI
Keywords: Perceived Usefulness, Perceived Ease of Use, Interest in Using

Abstract

The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on interest in using SAKUKU electronic money services at PT. Bank Central Asia, Tbk Branch KCU Cikarang. The population used in this study is customers of PT Bank Central Asia Tbk KCU Cikarang. While the sample is 63 customers who transact at Cikarang BCA KCU. Data analysis methods used in this study are validity test, reliability test, classic assumption test, multiple linear regression equation analysis, correlation coefficient (R), determinant coefficient (R2) and regression significance analysis with t test. The results of the partial analysis between Perception of Benefits and Interests show a "Very Strong" relationship. Benefit Perception has a significant effect on interest. Perceived Ease of Use and Interest shows a "Very Strong" relationship. Perceived Ease of Use has a significant effect on interest. The results of the simultaneous analysis of perceived usefulness and perceived ease of use have a significant effect on interest in using SAKUKU electronic money services..

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Published
2019-09-03