ANALISIS KUALITAS PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA DOMINO’S PIZZA CABANG PONDOK GEDE

  • Rochayati Febriarhamadini Institut Bisnis dan Multimedia ASMI
  • Aristarkus Didimus Rumpak Institut Bisnis dan Multimedia ASMI
Keywords: Quality, Service, Customer, Satisfaction

Abstract

The aim of this research as a whole to know the description of quality service services to customer satisfaction at Domino's Pizza branch of Pondok Gede. The quality of service provided is aimed at fulfilling the needs and desires of the customers who use it and by providing and serving in the right way. Customer satisfaction is the level of feeling after comparing performance or perceived results to its expectation. This research methodology used descriptive STATISITK regarding service quality and customer satisfaction as well as inferential statistics for analysis of correlation coefficient, linear regression analysis with primary data source through dissemination of kuesioener to customers Domino's Pizza branch of Pondok Gede. The last conclusion on the quality description of service services at Domino's Pizza Pondok Gede branch is excellent and the level of customer satisfaction is good. While the quality of service to customer satisfaction in Domino's Pizza branch Pondok Gede obtained positive correlation analysis results with a strong connection where the hypothesis testing obtained H0 rejected results and Ha acceptable so that it can drawn conclusion that there is a significant influence between quality service services towards customer satisfaction at Domino's Pizza branch of Pondok Gede.

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Published
2017-09-05